PAPER ID:IJIM/Vol. 10 (VII)November/59-69/9

AUTHOR: Dr Aditi Rao ^[i] Dr Reena Rani[ii]

TITLE: USE OF SOCIAL NETWORKING SITES AMONG RESEARCH SCHOLARS OF KURUKSHETRA UNIVERSITY KURUKSHETRA

ABSTRACT: The present study aims to examine the “Use of Social Networking Sites among the Research Scholars of Kurukshetra University Kurukshetra” (KUK). The scope of the study was confined to the M.Phil. and Ph.D. research scholars of various discipline of KUK. Total 180 questionnaires were distributed randomly among the target population out of which 148 were received back. The study shows that all the research scholars use Social Networking Sites (SNSs). It also throws the light on why research scholars of KUK use SNSs, which is the most accessed site, frequency of using it, problem faced while accessing the SNSs and the satisfaction level with the SNSs

KEYWORDS : Social Networking, Research Scholars, Social Media, Kurukshetra University

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