PAPER ID:IJIM/V.2(VII)/292-296/40

AUTHOR: Shambhu Lal Salvi

TITLE:INDIA’S ‘SOFT POWER’ APPROACH TOWARDS CENTRAL ASIA: CHALLENGES AHEAD

ABSTRACT: Soft Power has become an important component to achieve foreign policy goals globally. India‘s influence as a soft power has also increased manifold in shaping values, beliefs and attitudes of a wide cross section of the world population. India‘s cultural and spiritual heritage has contributed a key role in building links with other regions including Central Asia. India‘s soft power approach towards Central Asia and its rivalry with China‘s soft power strategy to harness natural resources of the region has immense importance. But due to lack of a clear soft power strategy, India is still unable to achieve its foreign policy goals in the Central Asian region.

KEYWORDS: India, Soft Power, China, Central Asia, Challenges

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