PAPER ID:IJIM/V.7(IV)/7-12/3

Author : Gopal Kumar and Amit Pal

Title : METHODS OF PRIMARY DATA COLLECTION

Abstract: This text provides an overview of the concepts, types, sources, methods and tools of data collection in social research. It explains the differences between quantitative and qualitative data, primary and secondary data, and observation, interview and questionnaire as data collection methods. It also briefly introduces content analysis as a technique for using secondary data sources.

Keywords: data collection, social research, quantitative data, qualitative data, primary data, secondary data, observation, interview, questionnaire, content analysis.

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