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PAPER ID:IJIM/V.7(IV)/4-6/2
Author : Seema Aggarwal and Pooja Garg
Title : PROBLEMS & CHALLENGES OF RURAL MARKETING IN INDIA
Abstracts : The Objectives of this paper are to investigate rural market issues. The term rural markets refers to those subsets of an economy’s overall market that are distinct from other types of markets like the stock market, commodity markets, or labour economics. While agriculture’s share of GDP (Gross Domestic Product) is decreasing, India’s so-called urban markets are crowded and oversaturated. Small and medium-sized businesses and the corporate sector were overlooking this potential market. Therefore, it is suggested to investigate the opportunities and challenges of the rural market, particularly the Indian rural market. Rural markets are undergoing rapid transformation right now. Branded goods are in high demand among rural consumers because of their increased literacy and disposable income. Cutting back on spending on weddings, pilgrimages, construction, and other consumer goods is frowned upon by rural families. Rural consumers have higher aspirations, consume a wide range of durable and nondurable goods, and are willing to pay the right price for the right goods.
Keywords: Rural Consumers, Rural Marketers, Demand, Opportunities, Challenges
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