PAPER ID:IJIM/V.2(VII)/138-142 /18

AUTHOR: Kiran Prakash Bachchhav

TITLE: MARKETING OF LIBRARY AND INFORMATION SCIENCE SERVICES

ABSTRACT:Marketing has become the most effective technique in order to know the users requirement and expectations from the library and to provide the resources at their doorsteps. Marketing helps libraries to make maximum use of its resources and to satisfy its users by saving their valuable time. This paper focuses on marketing of various library resources by implementing marketing mix techniques and also other ways of marketing of library resources.

KEYWORDS:Marketing, Marketing Mix, Digital Marketing, LIS Marketing, Marketing Ways in LIS, Four P’s.

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