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PAPER ID:IJIM/V.2(X)/76-93/16
AUTHOR:Ashok D
TITLE :EVALUATION OF FOUR ELECTRONIC MARKET RESEARCH DATABASES BY INFORMATION ANALYSTS, MARKET RESEARCH ANALYSTS AND CONSULTANTS
ABSTRACT: Purpose/Need for the study:
In the present scenario numerous market research databases are available in the industry and hence it becomes a herculean task for the end users to choose one market research database to get all the necessary information at once. Therefore, the present study aims at the evaluation of four selected market research databases.
Methodology:
An interview method was adopted to collect data regarding the four Indian market research databases. Twenty five market researchers were interviewed who work in the field of market research. Of the Seventy five, 36 market research analyst, 30 consultants and 9 information analyst were interviewed.
Conclusion:
Hence to conclude, the market research professionals are indeed dependent on various electronic market databases to retrieve information as per their requirements and they opine that if the databases improve or incorporate the necessary changes as suggested by the market research professionals it shall aid and help the experts retrieve pertinent without much of aggravation faced by them.
KEYWORDS: Market research databases, Evaluation criteria, Electronic databases, Information retrieval