PAPER ID:IJIM/Vol. 10 (IX)January/55-63/11

AUTHOR: Sukchand Hazra

TITLE : MEDIA PREFERENCES AND INFORMATION ACCESS: A SOCIOECONOMIC STUDY OF VISUALLY IMPAIRED INDIVIDUALS

ABSTRACT: In this study, we assess the media preferences of persons with visual impairments and highlight the relationship between individuals with visual impairment and different socioeconomic factors. The study employed a survey technique to achieve its objectives and interviewed with the help of a structured questionnaire. Data were collected from 100 respondents with visual impairments, and the responses were received and analyzed. The result of the study sheds light that media preferences varied accordingly to the different socioeconomic factors. Irrespective of all important socioeconomic parameter, respondents preferred mostly braille, audio materials, and verbal media. The findings of this study contribute to deeper understanding of the media preferences of a group of people with visual impairments that can shape an inclusive information system and services, and offer insights that can inform policy, technology, and accessibility initiatives to better support this population and foster inclusive information ecosystems.

KEYWORDS: Persons with visual impairments, Media preferences, Socioeconomic factors

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