PAPER ID:IJIM/Vol. 10 (VI) October/21-28/5

AUTHOR: Saurabh Kumar^[i], Dr. Ashok Kumar^[ii] and Dr. Reetu Verma^[iii]

TITLE : EXPLORING LEARNERS’ BEHAVIOUR TOWARDS ONLINE LEARNING: A STUDY OF SWAYAM MOOCS

ABSTRACT: The swift rise of online learning platforms has greatly shifted the educational landscape in India, and SWAYAM is a central initiative that seeks to democratize access to education. This study explores learners’ behaviour towards SWAYAM MOOCs- awareness, adoption, reasons related to dropout, and motivation factors for the completion of a course. A quantitative research approach was used to obtain data through a structured questionnaire from a heterogeneous group of learners. Results suggest 87.1% of respondents are aware of SWAYAM. Significant reasons for adoption are flexibility, affordability and good academic standards, while those for dropping out are limited time to engage in studying the courses; complexity of course content and interaction with instructors.

Overall, participants were satisfied with platform access and relevance while showing neutral attitudes towards instructor effectiveness and certification recognition. The most dominant reasons for the course completion were receiving the academic credit, the interesting design of the course and the assessment. SWAYAM successfully provides equitable higher education, but improvements in interactivity, quality of instruction and course credits are necessary for sustained learner engagement. These findings influence policy and educators who strive to enhance the retention and satisfaction of learners in MOOCs, which would be beneficial for India’s vision on technology-enhanced and inclusive education.

KEYWORDS : — SWAYAM, MOOCs, Online Learning, Learner Motivation, Dropout, Digital Education

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