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PAPER ID:IJIM/Vol. 10 (IV)/ August/16-20/3
AUTHOR: Ishika Chugh
TITLE :CONVENIENCE AS A DRIVER OF MOBILE PAYMENT ADOPTION: AN INVESTIGATION
ABSTRACT: Convenience, in general, means the quality of being easy to use, access, or obtain, mainly saving time and effort. Convenience is a key consideration in the adoption and take-up of mobile payments because in today’s world everyone enjoys hassle free tasks with minimal efforts. So the same is the case with the making of payments while purchasing. This paper investigates the importance of convenience in mobile payment systems in relation to its ease of use, speed and flexibility while uncovering its impact on customer satisfaction, loyalty, and retention. The results highlight the significance of convenience in driving the adoption and use of digital payment systems, and provide insights for businesses and payment service providers seeking to improve the convenience of their mobile payment systems. The businesses will be benefited through improved customer experience, increased sales, competitive advantage and the payment service providers will be benefitted by increased adoption , enhanced customer engagement and improved product development. Overall it will help in the increase in efficiency , reduction in costs and data-driven decision making by both businesses as well as payment service providers.
KEYWORDS : Mobile payments, Convenience, User adoption, Customer contentment, Customer commitment, User-friendliness, Mobile wallets, Client upkeep.