PAPER ID:IJIM/V.2(VIII)/44-51/9

AUTHOR: Akshaya Kumar K. S and Dr.Vijayakumar, K. P.

TITLE : ROLE OF MASS MEDIA IN DISSEMINATING AGRICULTURAL INFORMATION TO FARMERS OF NEDUMANGAD BLOCK IN KERALA

ABSTRACT: The main objective of the study was to identify and analyze the role of mass media in dissemination agricultural information. Population of the study consist of 1040 farmers registered to four Krishi Bhavans in Nedumangad block. A sample 156 was selected. Survey method using questionnaire was adopted to collect data.From the study it is clear that farmers consider television as most important mass media which disseminate current information pertaining to their needs. Farmers depend mostly on traditional mass media like television radio and magazines. They are less aware of agricultural supports available through modern Medias like Internet.

Keywords : Mass Media, Agricultural Information, Television, Radio, Internet, Agricultural Productivity

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