PAPER ID:IJIM/V.2(XI)/35-38/6

AUTHOR: Sonia Varma


ABSTRACT:Media came into reality in 1780 with the beginning of a newspaper namely ‘The Bengal Gazette’ and since then it has advanced leaps and bounds. It has been playing a very vital role in shaping human minds and healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life. Media is like a watchdog in a democracy that keeps government active. From being just an informer it has become an integral part of our daily lives. With the passage of time it has become a more matured and a more responsible entity. The present media revolution has helped people in making an informed decisions and this has led to beginning of a new era in a democracy. Many times the media has played an extremely positive role by creating a public opinion towards a thing. In the campaign of social activist Anna Hazaray, media played a big part in making the campaign a success. Large section of the people in India are backward and ignorant, so it is necessary that modern ideas are brought to them and their backwardness removed so that they become part of enlightened India. The free and fearless media plays a key role here. This paper tries to analyze the media role in promoting and strengthening democracy in the country.

KEYWORDS:democracy, media, transparency, good governance

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