PAPER ID:IJIM/V.2(X)/76-93/16

AUTHOR: Ashok D

TITLE :EVALUATION OF FOUR ELECTRONIC MARKET RESEARCH DATABASES BY INFORMATION ANALYSTS, MARKET RESEARCH ANALYSTS AND CONSULTANTS

ABSTRACT:In the present scenario numerous market research databases are available in the industry and hence it becomes a herculean task for the end users to choose one market research database to get all the necessary information at once. Therefore, the present study aims at the evaluation of four selected market research databases.

KEYWORDS:Market research databases, Evaluation criteria, Electronic databases, Information retrieval

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