PAPER ID:IJIM/V.2(VIII)/88-93/15

AUTHOR: Prof. Amruta D. Deshpande


ABSTRACT: Start-up India campaign is based on an action plan aimed at promoting bank financing for start-up ventures to boost entrepreneurship and encourage start-ups with jobs creation. The campaign was first announced by Prime Minister Narendra Modi in his 15 August 2015 .It is focused on to restrict role of States in policy domain and to get rid of "license raj" and hindrances like in land permissions, foreign investment proposal, environmental clearances. Start-ups has played and continue to play significant roles in the growth, development and industrialization of many economics all over the world. Pune has been Mumbai’s satellite town for decades. But it looks like it has come of age for entrepreneurs. With an efficient start up ecosystem evolving, Pune is rising in health tech, SAAS, automobile, etc., although it lags behind the metros in terms of food tech and e-commerce. Pune has a lot of ex-enterprise resources in products and services, as well as a rich pool of tech developers, product managers, and software managers who were inspired by starts up India campaign. This paper aims to understand the relationship between firm's qualities of HR decisions with performance of start-up, also checks if recruitment and selection policy meets organisations need. And also to understand the role of HRM department in the start-up. Paper analyses data collected from 30 start-ups from Pune city, which justifies the role of HRM in all its nutshell we conclude HRM: the backbone of starts ups.

Keywords : Start Up, HRM, Job Creation

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